Manchester United signs True Religion as global denim partner
Manchester United has joined forces with denim brand True Religion to unveil club branded denim clothing.
Manchester United partners True Religion to unveil branded denim wear / Manchester United
As part of the partnership, the collection will feature jeans, shirts and jackets, including a limited-edition denim jacket embroidered with the club’s crest.
True Religion will roll out men’s & women’s co-branded clothing on sale beginning 26 October in the club’s Megastore as well as online via United Direct and truereligion.com and eu.truereligion.com.
Manchester United’s group managing director, Richard Arnold, said: “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality.
"The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand, creating a new way for our fans to express their support for their club through every day, easy-to-wear apparel.”
True Religion’s chief marketing officer, Tara Peyrache, said: “We are thrilled to be the official global denim partner for Manchester United. As True Religion continues to evolve and connect with new audiences, it is exciting to offer Manchester United’s global fanbase an innovative line of premium denim for men and women. We look forward to this partnership with an iconic club that shares the same values and commitment to performance and quality.”