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NDTV and Airtel roll out live channel to attract millennials through smartphone

Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil live channel for smartphones called NDTV Hop to woo millennials.

Ndtv and Airtel collaborate to roll out live channel for smartphones to target millennials / Ndtv Hop

NDTV Hop has made exclusive content for Airtel users and has covered news, Bollywood, auto, technology, pop-culture, online deals and fashion. It will further enable users to click and buy products of their choice.

The channel has been made exclusively available for Airtel TV app users as well as through an app on both iOS and Android and on, for all users

Sameer Batra, chief executive, content and apps, Bharti Airtel said: “We are delighted to join hands with Ndtv to launch world’s first live channel for smartphones. Today’s tech savvy millennial wants to consume digital content on the go and our tie up with Ndtv is aimed at facilitating just that. Our deep understanding of customer’s content consumption preferences coupled with NDTV's expertise is sure to create an enjoyable experience for users.”

Suparna Singh, group chief executive officer, NDTV said: “This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology. We know younger users want great content on the small screen. This is original content for them, not replicated or ported from other platforms. It’s very exciting to be rolling this out at this time in India.”

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