Global data company Fifty-five London - part of You & Mr Jones - has appointed Rob Bowles as head of consulting.
Prior to joining the agency Bowles was part of the customer & digital team at Baringa Partners LLP and has held senior management roles at ZS Associates and Deloitte Digital.
Reporting to UK MD Richard Wheaton, Bowles has been charged with leading a team of digital data consultants to deliver analytics solutions that will enable 55’s clients to implement their digital strategies and improve their marketing ROI.
Wheaton said: “Fifty-five offers an unusual mix - structured consulting methods with savvy implementational skills. We are in a period of high growth in the UK, as we support our clients in using data to re-engineer the way that they engage with their customers. Rob’s in-depth cross-sector knowledge combined with his digital consulting experience will help us scale our client engagements, in terms of both size and depth. We are incredibly happy to welcome him to 55 London.”
Bowles added: “This is a great opportunity to join a fast growing global organisation with a fantastic client base and use my digital consulting experience to help build the consulting team in London.”
Fifty-five London helps brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention.