Cannes-Do Festival Banner
Public Relations

Unilever backs worldwide ban on animal testing for cosmetics

By Gillian West | Social media manager

Unilever

|

Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

October 14, 2018 | 3 min read

Unilever has called for a global ban on animal testing in the cosmetics industry partnering with animal protection group, Humane Society International (HSI).

Though banned in the EU since 2013, research from Cruelty Free International suggests 115 million animals are still used worldwide for testing purposes with the most common experiments including exposing animals to radiation, forcing them to inhale toxic gases and injecting or feeding them potentially harmful substances.

Animal testing still happens around the globe

115 million animals are still used worldwide for testing purposes

With 57 brands under its belt, advocation of a worldwide ban on animal testing from Unilever could mark a monumental shift in the industry, with a spokesperson for the personal care company telling the Independent: “we’ve got over 30 years’ experience in developing non-animal approaches for product safety testing and collaborate with 50 partners across the world.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“We openly share our expertise and approaches and are offering to collaborate with an even broader range of stakeholders. We’re hopeful that if companies, NGOs and governments work together, we’ll soon be able to assess the safety of all cosmetics without any need for animal testing anywhere in the world.”

HSI vice president for research and toxicology, Troy Seidle, hopes that Unilever’s decision will inspire others and help put an end to animal testing.

“Every company will tell you it supports alternatives to animal testing for cosmetics, but Unilever is the first of the beauty giants to throw its weight behind banning it all together,” he commented, urging other large beauty brands to “follow this example and join us on the right side of history.”

Earlier this week, Unilever revealed one of its most popular brands Dove had gained cruelty-free status receiving accreditation from People for the Ethical Treatment of Animals (Peta).

Public Relations

Content created with:

More from Public Relations

View all

Trending

Industry insights

View all
Add your own content +