The United Nations declared October 11 as International Day of the Girl Child, a youth-led movement fighting for gender justice and youth rights. To help empower girls on that day, creative agency Wongdoody and its in-house marketing consultancy June Cleaver Is Dead (JCID) has teamed with global network for women SheSays to ask: 'Boys will be boys, and girls will be _____?'
The video stars girls from all walks of life, proudly stating what they think they will be: champions, scientists, pretty, strong, amazing, and even weird. In a world where girls and women are constantly told who, what and how to be, this video empowers girls to be whatever they want to be.
“We wanted to celebrate the sense of power and possibility that girls are learning to embrace around the world, and to inspire those who are still discovering their potential to define what they “will be” on their own terms,” stated Wongdoody on its website, regarding the video.
Fun animation additions are added over the girls to highlight their statements, like a lab coat and glasses on the girl who says girls will be scientists, and a cape and mask for the girl who wants to be a superhero. One girl, standing with her brother as he says “girls will be sassy” gives him a laser-eyed staredown.
The video closes with a call to share the girls and women who inspire, with the hashtags #girlswillbe and #dayofthegirl.