Al Gore backs congressional candidate ‘Earth’ in voting campaign

By Kyle O'Brien | Creative Works Editor

TBWA Chiat Day


Creative Works article

October 9, 2018 | 7 min read

Climate Reality Chairman and former US vice president, Al Gore, announced his support for a new breed of politician: a Congressional candidate and emperor penguin named Earth, who serves as a steward for the planet.

A strong supporter of green initiatives and a clean energy economy, Earth is urging voters to get out and vote before our planet finds itself on thin ice in more ways than one.

“Earth knows that young people have the power to change the world,” said Gore. “I’m so inspired by the passionate and dedicated young leaders who are getting involved and making their voices heard. It’s crucial that this energy is translated into votes this November.”

Earth for Congress

Earth for America campaign

The Earth for America campaign is a partnership between The Climate Reality Project, MAL\FOR GOOD, TBWA\Chiat\Day and The Mill, using youth-oriented humor and animation to create Earth, the candidate who puts our planet first.

Actress, Host and Digital Content Creator, Liza Koshy is featured as the voice of Earth, including in the campaign’s official announcement video. Artist Shepard Fairey’s Studio Number One designed Earth’s official campaign portrait.

“As a young, registered voter, Earth’s perspective, message and relatable tone resonates with me,” said Koshy. “She stands for issues that hit home (literally) for us all. I encourage everyone to use their platform, as Earth does, to ensure their voice is heard. You don’t have to be a cute penguin running for Congress, but you do have to vote.”

Gore’s endorsement, while a tad tongue-in-cheek, is meant as a metaphor for the cause he has been championing for decades. His Instagram announcement is done in his easygoing style in informal fashion.

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Earth for America aims to encourage young people to register and vote this November for the future they want. While Earth herself will obviously not be on the ballot, the important issues she stands for – such as renewable energy, clean energy jobs, fighting the climate crisis, land conservation, health, and clean air and water – will be. When young people turn out to vote, their impact can be decisive. Encouragingly for Earth, young Americans of all backgrounds and parties recognize that protecting the planet we share isn’t a partisan issue.

“I urge each and every one of you to get out and vote to make your voices heard,” said Earth. “While I do hope you’ll support important issues like energy security and clean air and water, the best way to make a difference is to vote, no matter the issues or candidates you support. Your vote matters.”

Earth for America by TBWA Chiat Day

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