advert-top-1 by TBWA Chiat Day

Climate Reality Chairman and former US vice president, Al Gore, announced his support for a new breed of politician: a Congressional candidate and emperor penguin named Earth, who serves as a steward for the planet and urges people to get out and vote.

The Earth for America campaign is a partnership between The Climate Reality Project, MAL\FOR GOOD, TBWA\Chiat\Day and The Mill, using youth-oriented humor and animation to create Earth, the candidate who puts our planet first.

Actress, Host and Digital Content Creator, Liza Koshy is featured as the voice of Earth, including in the campaign’s official announcement video. Artist Shepard Fairey’s Studio Number One designed Earth’s official campaign portrait.

Gore’s endorsement, while a tad tongue-in-cheek, is meant as a metaphor for the cause he has been championing for decades. See his Instagram announcement below.

Earth for America aims to encourage young people to register and vote this November for the future they want. While Earth herself will obviously not be on the ballot, the important issues she stands for – such as renewable energy, clean energy jobs, fighting the climate crisis, land conservation, health, and clean air and water – will be. When young people turn out to vote, their impact can be decisive. Encouragingly for Earth, young Americans of all backgrounds and parties recognize that protecting the planet we share isn’t a partisan issue.