It's time to reveal who has made it to the final stages of The Drum Content Awards 2018.
This year, the judging panel was made up of industry experts from Wonderhood Studios, Burger King, Vice Media, News UK, ITV, Bloomberg Media Studios, LinkedIn, Endemol Shine, BCMA, Lego, Samsung and more.
Chair of the judging panel and chief executive officer of Wonderhood Studios, David Abraham said: "There is a massive volume of work in this sector, growing exponentially. There is a lot of variety on display in this year's awards and it has been tough to judge. What, we as judges are trying to focus on is the balance between creative excellence and data insight and commercial results.
"Some of the entries that have made it to the top, balance all of those criteria together. This is an area where a lot of the measurement processes and accountability frameworks are still evolving."
One category that stood out for the judges was the Best Branded Content Campaign. With around 40 entries in this section, chief executive officer of BCMA, Andrew Canter said that it was amazing to see the depth and breadth of those entrants and that there has been a big acceleration in the growth of that area.
The finalists are: 1000heads for npower; Bring Digital for Ann Summers; Endeavor Global Marketing and Evoke Films For Rubicon; Fever for NOW TV; Golin for evian; Havas Group Media for Puig/Carolina Herrera; iris Worldwide for Samsung Domestic Appliances; Karamarama For Plusnet; Kastner and Partners for Wise Snacks; LVB Content Marketing for ABN AMRO MeesPierson; MHR and Spinning Clock for Enable Your Greatness Campaign; Oath & Mindshare for Crowne Plaza; RT for #Romanovs100; Spark Foundry for McCormick Schwart and The Hook Group for Lionsgate.
In the Best Not-for-Profit/Charity Content Marketing Strategy/Campaign category, you expect to have your heart strings plucked expressed Gareth Rowe, head of brand advocacy at Samsung Electronics UK.
"A lot of the work certainly did. But is really great to see in that is that they don't go for the easy win. The campaigns we looked at are the ones that deliver a great emotional message but then carry all the way to great results."
The finalists are: Clear Channel UK and Playmob for Dumb Ways to Kill Oceans - World Oceans Day 2018; Drum OMG for Age UK; Havas Group Media, Host/Havas , Red Agency, Cream, Active Media Group, Allure Media, Bauer Media, Fairfax, Feeds Media, JCDecaux, Mamamia, Pacific Magazines, Shopper Media and QMS for Fund for Peace; International Rescue Committee for The Strangers’ Case: Shakespeare’s rallying cry for humanity; JonesMillbank for Battersea Dogs and Cats Home; Publicis.Sapient for Ad Council; Publicis.Sapient for United Nations; Raw London for War Child UK; Reach for Cancer Research UK; The Big Shot for #areyouready?; The Health Foundation and The Empathy Museum for A Mile in My Shoes: Health and Social Care and The Story Lab for NCS.
The awards are sponsored and supported by Tubular and The BCMA.