TLC Marketing has appointed Emma Lloyd (nee Critchley) as its first board level marketer as the agency aims to strengthen its new business and communication offerings.
Lloyd, who was nominated as Agency Rising Star of the Year 2017 at The Drum Network Awards, has been at TLC Marketing for three years’ and previously worked on the client side, in marketing roles for the automotive and employee engagement industries. Leading the PR & Marketing for the UK, Ireland and Nordic regions, her board appointment has been created to lead the end-to-end communication for the agency. She will be responsible for promoting the strength of the UK and Irish brand while simultaneously establishing TLC in the Nordics region.
John Pearson, general manager UK, Ireland and Nordics said, “We are always looking to attract the very best talent in the industry. People who can propel our ambitious business plans into light. Sometimes, as in the case of Emma, we do that by recognising and encouraging the growth of talent we already have in the agency. Emma is a welcome addition to the UK board. Her extensive digital client side experience coupled with her achievements to date at TLC Marketing will enhance our already strong team.
“She will become the seventh member of the UK Board working alongside Claire Watkin, operations director, Martin Covill, director of business, Rob Scott, group creative director, Michelle Stacey, agency director, Aneeka Gohil, finance manager and myself”
Lloyd said of her appointment: “I am hugely excited to have joined John and other members of the senior management team to ensure as we embark on the next chapter of our growth, the future success of the agency is unified across all departments.
“For the last three years I have been responsible for growing the marketing division, but this role will now require me to contribute to and make decisions on behalf of every department. I’m most looking forward to seeing how exposure to the entire business will influence my strategy and decision making going forward.”
TLC Marketing client list includes Eon, HSBC, First Direct and Yakult.