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The Drum at Advertising Week NY 2018: Everything you need to know

Our very own pop-up pub, The Drum Arms / Bronac McNeill

As the ad industry ascends on New York to attend Advertising Week, it’s without question that The Drum and its pop-up pub The Drum Arms will be there. If you’re tired after a long day on your feet, we’ll have an array of friendly faces to greet you at your favourite watering hole.

Join us to hear from businesses and brands alike as they host scintillating talks about the state of the industry to predict where the future of adland is headed. Although if you just fancy stopping in for a pint, that’s totally fine too.

With a programme spread out over two days in the heart of midtown, we will explore a whole range of topics together with our partners Ogury, Microsoft Bing and TiVo.

We’ll be there in full force, with co-founder Gordon Young, group commercial director Fergus Gregory and Associate Editor, Sonoo Singh, among others. So don’t delay, register your interest here now and come meet the team.

Drum Labs | Monday 1st October 2018 |

Where: WeWork Times Square

The Drum’s newly-launched venture called Drum Labs is inviting participants to take part in an experiment to test out the new marketing technologies in the industry. Think of it as adland’s answer to Which?, where we will trial out various emerging products to figure out how they drive business forward and deliver ROI. Calling all people in senior operations, digital or strategic roles for participation.

Sign up for this event by emailing

Transforming TV in the Age of Data | Tuesday 2nd October 2018 | 10am – 11am

Where: The Drum Arms (pub) @ McHale's Pub, 251 W 51st St, New York, NY 10019

We all know that TV is supposedly doomed but this panel explores the future of the medium by looking at new sources of TV viewing data and how these can feed into gaining insights on audience segments to improve ratings. With an expert panel featuring representatives from Viva Metrics, Publicis Health and TiVo, the session reveals how data could play a more significant role in the future, with tips on how to use data and analytics to inform best practices.

Sign up for this event here.

Metrics That Matter for Mobile | Tuesday 2nd October 2018 | 3pm – 4pm

Where: The Drum Arms (pub) @ McHale's Pub, 251 W 51st St, New York, NY 10019

There’s no denying the effectiveness of data in a mobile first world, so familiarise yourself with the metrics that matter to marketers and other industry experts during this panel. Discussing the importance of creating direct relationships between brands and consumers, the session will question which technologies to invest in and how data should inform your strategy, while also alerting you to the reality of wasting time and budgets on bad data. Not to be missed!

Sign up for this event here.

Meet The Drum team and have a pint | Tuesday 2nd October 2018 | 5pm onwards

Where: The Drum Arms (pub) @ McHale's Pub, 251 W 51st St, New York, NY 10019

Come and meet The Drum team! We are very friendly.

Searching for Answers in the Age of Digital Disruption | Wednesday 3rd October 2018 | 2pm-3pm

Where: The Drum Arms (pub) @ McHale's Pub, 251 W 51st St, New York, NY 10019

As voice-assistance becomes increasingly popular, brands are struggling to captivate their consumers in the buying process, leading them to rethink the way in which they interact. Join this panel to find out how AI is impacting consumer behaviour and what solutions brands should consider implementing.

Sign up for this event here.

The Drum Marketing Awards Launch Party | Wednesday 3rd October 2018 | 5:30pm – 6:30pm

Where: The Drum Arms (pub) @ McHale's Pub, 251 W 51st St, New York, NY 10019

With the Drum Marketing Awards US kicking off in April 2019, the launch party is sure to be a night to remember. So, come down, kick back and have a pint with The Drum team and other award show nominees.

Sign up for this event here.

Can’t wait to see you there!