Justworks makes human resources a storybook saga with animated subway posters

Justworks adds to its Work Fearlessly campaign with illustrated motion graphics for the NYC subway system. / Circus Maximus

Justworks released a series of animated posters for its latest campaign, making the services it provides into illustrated sagas.

The new chapter to its #WorkFearlessly campaign, made with agency partner Circus Maximus, is made specifically for the transit kiosks and digital billboard on New York City’s MTA subway system, allowing straphangers to watch the motion pictures come to life.

Each motion graphic takes on a children's storybook-like feel, each going airborne to illustrate the heights its audience looks to climb.

One shows a paper dragon breathing fire in the sky with the header, “Tame the compliance beast.” A second has a three-person bike uplifted by hot air balloons, with decals for health, dental and a piggy bank — helping small business owners “cruise in benefits bliss.” The third shows the brand as a trio of rockets, the ticket for entrepreneurs to find peace of mind.

This series of ads is a follow-up to the NY-based HR platform’s last ads, highlighting the always-on service using the city-centric theme of neon lighting.

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