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Justworks: Work Fearlessly Motion Graphics by Circus Maximus

Client: Justworks
Date: Sep 2018
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Justworks released a series of animated posters for its latest campaign, making the process of making the services it provides into illustrated sagas.

The new chapter to its #WorkFearlessly campaign, made with agency partner Circus Maximus, is made specifically for the transit kiosks and digital billboard on New York City’s MTA subway system, allowing straphangers to watch the motion pictures come to life.

Each motion graphic takes on a children's storybook-like feel, each going airborne to illustrate the heights its audience looks to climb.

One shows a paper dragon breathing fire in the sky with the header “Tame the compliance beast.” A second has a three-person bike uplifted by hot air balloons, with decals for health, dental and a piggy bank — helping small business owners “cruise in benefits bliss.” The third shows the brand as a trio of rockets, the ticket for entrepreneurs to find peace of mind.

Credits

Client: Justworks

Manager, Brand Design: Katherine Rowe

SVP, Marketing & Product Strategy: Camilla Velasquez

Director, Brand, Content and Communications: Julie Brodsky

Manager, Advertising & Brand Channels: Cassidy North-Reist

Director, Demand Generation: Doug Nelson

Agency: Circus Maximus

Chief Creative Officer: Ryan Kutscher

Creative Director: Patrick Horn

Creative Director: Stephanie Krivitzky

Creative Director: Frances Webb

Copywriter: Erik Poh

Storyboard Artist: Zachary Grossman

Director of Production: Paul Sutton

Sr. Art Buyer: Sheri Radel

Producer: Rael Kenny

Head of Brand Management: Keith Jackson

Assistant Brand Manager: Rebecca Sahu

Production Companies: Brite Productions & Rasmussen Productions

Executive Producer: Matt Nycz

Producer: Eric Rasmussen

Photographer: Vincent Dixon

CGI & Post Production: Atomic 14

Lead CGI Artist: Clive Biley

CGI Artist: James Gardner-Pickett

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