Justworks released a series of animated posters for its latest campaign, making the process of making the services it provides into illustrated sagas.
The new chapter to its #WorkFearlessly campaign, made with agency partner Circus Maximus, is made specifically for the transit kiosks and digital billboard on New York City’s MTA subway system, allowing straphangers to watch the motion pictures come to life.
Each motion graphic takes on a children's storybook-like feel, each going airborne to illustrate the heights its audience looks to climb.
One shows a paper dragon breathing fire in the sky with the header “Tame the compliance beast.” A second has a three-person bike uplifted by hot air balloons, with decals for health, dental and a piggy bank — helping small business owners “cruise in benefits bliss.” The third shows the brand as a trio of rockets, the ticket for entrepreneurs to find peace of mind.
Manager, Brand Design: Katherine Rowe
SVP, Marketing & Product Strategy: Camilla Velasquez
Director, Brand, Content and Communications: Julie Brodsky
Manager, Advertising & Brand Channels: Cassidy North-Reist
Director, Demand Generation: Doug Nelson
Agency: Circus Maximus
Chief Creative Officer: Ryan Kutscher
Creative Director: Patrick Horn
Creative Director: Stephanie Krivitzky
Creative Director: Frances Webb
Copywriter: Erik Poh
Storyboard Artist: Zachary Grossman
Director of Production: Paul Sutton
Sr. Art Buyer: Sheri Radel
Producer: Rael Kenny
Head of Brand Management: Keith Jackson
Assistant Brand Manager: Rebecca Sahu
Production Companies: Brite Productions & Rasmussen Productions
Executive Producer: Matt Nycz
Producer: Eric Rasmussen
Photographer: Vincent Dixon
CGI & Post Production: Atomic 14
Lead CGI Artist: Clive Biley
CGI Artist: James Gardner-Pickett