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Modern Marketing Eminem News

Eminem takes criticism in his stride with suicidal Kamikaze advertisement


By John Glenday | Reporter

September 24, 2018 | 3 min read

US rapper Eminem has proven there is no such thing as bad publicity after taking a series of scathing reviews to heart in a full-page advertisement for his latest album in the Hollywood Reporter.


Eminem takes criticism in his stride with suicidal Kamikaze advertisement

Kamikaze marks the tenth studio album to be produced by the star but threatened to be dead on arrival after a succession of reviewers dismissed the work as everything from a ‘…stale misfire…’ to ‘… the work of an ageing artist, trying and failing to remain relevant…’

Amongst the unflattering reviews was a two-and-a-half star verdict from Rolling Stone which dismissed the soundtrack as a ‘… boot camp of knotty, joyless, lumbering ragers…’ Sentiment at Pitchfork was no less scathing with its reviewer decrying ‘… yet another empty, intermittently tone-deaf onslaught’.

Rather than dismiss such criticisms or brush them under the carpet Eminem has embraced such chiding in an apparently suicidal advertising push, apparently exhorting fans to make their own minds up.

The hip-hop star has long thrived on controversy, including the use of a homophobic slur and several ‘diss tracks’ written to verbally attack someone else – none of which has stopped the album from topping the charts around the world.

Ever the showman Eminem has previously produced a series of ads likening his previous Revival album to a Big Pharma camapign.

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