10 questions with... David Shing, digital prophet for Oath

Oath's David Shing answers The Drum's 10 Questions

The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions are posed to the unique and always insightful industry legend, Oath's digital prophet himself, David 'Shingy' Shing.

What was your first ever job?

Chief Washeruperer. In my family restaurant, when I was old enough to stand on a Coca-Cola crate.

Which industry buzzword annoys you most?

'Millennials' – still. We talked about this in Cannes, The Drum.

Who would you most love to share a coffee with?

Gabrielle 'Coco' Chanel on what it takes to build an iconic brand, or Stevie Wonder.

Highlight of your career (so far?)

This article.

What piece of tech can you not live without?

The Mechanical pencil.

Who or what did you have posters of on your bedroom wall as a teenager?

I shared a converted veranda as a makeshift bedroom with three other brothers, so no space for posters.

Which city in the world makes you happiest and why?

Whichever one my family is in. Obviously. However, I am inspired by the ever changing culture of Tokyo.

What is (in your opinion) the greatest film/album/book of your life?

A book called Wabi-sabi: For Artists, Designers, Poets and Philosophers. It has taught me the acceptance of transience and imperfection.

What one question do you never want anyone to ask you?

How do you get your hair to stand up? The secret is the cut and little product.

Best advice you ever heard or received?

“Don’t look at the chief executive's job that you want, look at their life and see if that is what you want. Anyone can be a chief executive.”

Read other 10 Questions With... interviews available to view here.

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