Adobe Systems reportedly in talks to acquire Marketo

Adobe Systems to acquire Marketo to combat Microsoft, says sources / Adobe

Adobe Systems is in talks to acquire cloud-based marketing software company, Marketo to combat Microsoft and Oracle according to reports.

According to VentureBeat, the acquisition of Marketo, which offers business-to-business marketing applications, would complement Adobe’s marketing business.

Marketo was acquired by private equity firm Vista Equity Partners Management for $1.8bn two years ago. Adobe is expected to pay more than that to acquire Marketo should th new deal progress.

Adobe previously bought e-commerce services provider Magento Commerce from private equity firm Permira for $1.68 bn to bolster its Experience Cloud business.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.