To kick off the NFL season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries to their homes.
The current Monday Night Football commentator surprised three different viewing parties in the Dallas-Fort Worth area on a Sunday during the football pre-season.
Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler of beer in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.”
“Miller Lite believes in celebrating and rewarding fans because not only are we football fans at heart, but we’ve enjoyed almost 30 years as the official beer of Dallas football,” said Anup Shah, vice-president, Miller Family of Brands.
“We chose loyal fans who hold true to their love of the game, their team and their beer. When Jason Witten arrived at their door in his Miller Lite gear to surprise them with ice cold beers, the reactions were priceless.”
Added Witten: “This was a perfect way to kick off the season. For me, it’s always been about the fans. They deserve to be celebrated, so when Miller Lite offered me the chance to surprise some of the most loyal Dallas football fans, I couldn’t turn it down. Plus, I got to enjoy a couple of Miller Lites along the way.”
Miller Lite is ‘The Only Beer’ of the Dallas Cowboys, and has been a Sunday staple for football fans for years. The campaign was done with creative agency DDB Chicago.