MillerCoors: Beer Delivery by DDB Chicago

Date: Sep 2018
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To kick off the NFL season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries to their homes.

The current Monday Night Football commentator surprised three different viewing parties in the Dallas-Fort Worth area on a Sunday during the football pre-season. Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler of beer in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.”

Credits

Miller Coors, Brand Team

Anup Shah, VP Miller Family of Brands

Sheryl Rosa, Activation Marketing Director

Caroline Flood, Associate Marketing Manager

Kirby Nardo, Senior Manager, Marketing Communications

DDB Chicago, Creative Agency

Ari Weiss, Chief Creative Officer, DDB North America

John Maxham, Chief Creative Officer, DDB Chicago

Diane Jackson, Chief Production Officer, DDB Chicago

Myra Nussbuam, SVP Group Creative Director

Nick Stoner, Associate Creative Director

Nick Howard, Associate Creative Director

Jason Cohen, Copywriter

Sarah Berkley, Art Director

Keith Jamerson, Executive Producer

Adam Battista, Sr. Producer

Kiska Howell, SVP Group Account Director

Sara Abadi, Account Director

Katelyn Ledford, Account Supervisor

Katie Sullivan, Account Executive

Patrick O’Rouke, Strategy Director

Darren Allison, Sr. Strategist

Nicholas Papaleo, Senior Sound Designer, DDB Audio

Cameron Aper, Audio Producer, DDB

Olson Engage, PR Agency

Gifted Youth, Production Company

Sergio Cilli, Director

Anthony Ficalora, Executive Producer

Dal Wolf, Managing Director

Optimus, Post Production Company

Mike Berg, Editor

Jenny Schaye, Edit Assistant

Tracy Spera, Executive Producer

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