MillerCoors: advert-top-1 by DDB Chicago
- Location:
To kick off the NFL season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries to their homes.
The current Monday Night Football commentator surprised three different viewing parties in the Dallas-Fort Worth area on a Sunday during the football pre-season. Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler of beer in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.”
Credits
Miller Coors, Brand Team
Anup Shah, VP Miller Family of Brands
Sheryl Rosa, Activation Marketing Director
Caroline Flood, Associate Marketing Manager
Kirby Nardo, Senior Manager, Marketing Communications
DDB Chicago, Creative Agency
Ari Weiss, Chief Creative Officer, DDB North America
John Maxham, Chief Creative Officer, DDB Chicago
Diane Jackson, Chief Production Officer, DDB Chicago
Myra Nussbuam, SVP Group Creative Director
Nick Stoner, Associate Creative Director
Nick Howard, Associate Creative Director
Jason Cohen, Copywriter
Sarah Berkley, Art Director
Keith Jamerson, Executive Producer
Adam Battista, Sr. Producer
Kiska Howell, SVP Group Account Director
Sara Abadi, Account Director
Katelyn Ledford, Account Supervisor
Katie Sullivan, Account Executive
Patrick O’Rouke, Strategy Director
Darren Allison, Sr. Strategist
Nicholas Papaleo, Senior Sound Designer, DDB Audio
Cameron Aper, Audio Producer, DDB
Olson Engage, PR Agency
Gifted Youth, Production Company
Sergio Cilli, Director
Anthony Ficalora, Executive Producer
Dal Wolf, Managing Director
Optimus, Post Production Company
Mike Berg, Editor
Jenny Schaye, Edit Assistant
Tracy Spera, Executive Producer
