Shaquem Griffin, even with one hand, has proven himself worthy of the NFL. Razor brand Gillette has chosen Griffin to inspire others through a new TV commercial celebrating his journey from childhood to NFL success.
Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. The commercial, titled ‘Your Best Never Comes Easy,’ traces his life from childhood, how he surmounted all the challenges life brought him, to the NFL.
In the spot, his father plays a big role, spurring his success from backyard football drills to his first shave, then finally to the NFL draft, where the linebacker was taken in the fifth round by the Seattle Seahawks.
The commercial, created by Grey New York, ends with the theme lines: ‘Your Best Never Comes Easy. The Best a Man Can Get – Gillette" with Griffin in his Seahawks uniform ready for the game.
Through hard work and dedication, with the love and guidance of his father, Griffin went on to become a college football star and rise to the NFL, along with his twin brother and teammate, both Seattle Seahawks.
The spot, directed by Floyd Russ of Tool of North America, is meant to strengthen Gillette's celebration of the bond between all fathers and sons.
The integrated campaign includes network television, online video, social media, public relations and activation marketing.