Gillette : advert-body-1 by Grey New York
- Location:
Shaquem Griffin, even with one hand, has proven himself worthy of the NFL. Razor brand Gillette has chosen Griffin to inspire others through a new TV commercial celebrating his journey from childhood to NFL success.
Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. The commercial, titled ‘Your Best Never Comes Easy,’ traces his life from childhood, how he surmounted all the challenges life brought him, to the NFL.
In the spot, his father plays a big role, spurring his success from backyard football drills to his first shave, then finally to the NFL draft, where the linebacker was taken in the fifth round by the Seattle Seahawks.
The commercial, created by Grey New York, ends with the theme lines: ‘Your Best Never Comes Easy. The Best a Man Can Get – Gillette" with Griffin in his Seahawks uniform ready for the game.
Credits
Creative Agency: Grey New York
Worldwide Chief Creative Officer
John Patroulis
Deputy Chief Creative Officer
Jeff Stamp
Executive Creative Director
Joe Mongognia
Associate Creative Director
Jon Cochran
Associate Creative Director
Brian Pluta
EVP/ Global Account Director
Brian Weston
VP/ Account Director
Corey Dobbs
Account Executive
Hunter Teare
Senior Strategist
Jhanell Biggs
Project Manager
Joey Scarillo
Production Company: Tool of North America
Director: Floyd Russ
Managing Partner: Dustin Callif
Managing Director: Nancy Hacohen
EP: Preston Garrett
Line Producer: Andy Coverdale
DP: Jacob Moller
Production Agency: Townhouse
CPO, Chief Production Officer
James McPherson
Head of Production
Tania Salter
VP, Executive Integrated Producer
Katy Hill
Integrated Film Producer
Dante Da Parma
Music Producer
Kurt Steinke
Business Manager
Suzanne Voss
