Gillette : Nothing Comes Easy by Grey New York

Client: Gillette
Date: Sep 2018
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Shaquem Griffin, even with one hand, has proven himself worthy of the NFL. Razor brand Gillette has chosen Griffin to inspire others through a new TV commercial celebrating his journey from childhood to NFL success.

Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. The commercial, titled ‘Your Best Never Comes Easy,’ traces his life from childhood, how he surmounted all the challenges life brought him, to the NFL.

In the spot, his father plays a big role, spurring his success from backyard football drills to his first shave, then finally to the NFL draft, where the linebacker was taken in the fifth round by the Seattle Seahawks.

The commercial, created by Grey New York, ends with the theme lines: ‘Your Best Never Comes Easy. The Best a Man Can Get – Gillette" with Griffin in his Seahawks uniform ready for the game.

Credits

Creative Agency: Grey New York

Worldwide Chief Creative Officer

John Patroulis

Deputy Chief Creative Officer

Jeff Stamp

Executive Creative Director

Joe Mongognia

Associate Creative Director

Jon Cochran

Associate Creative Director

Brian Pluta

EVP/ Global Account Director

Brian Weston

VP/ Account Director

Corey Dobbs

Account Executive

Hunter Teare

Senior Strategist

Jhanell Biggs

Project Manager

Joey Scarillo

Production Company: Tool of North America

Director: Floyd Russ

Managing Partner: Dustin Callif

Managing Director: Nancy Hacohen

EP: Preston Garrett

Line Producer: Andy Coverdale

DP: Jacob Moller

Production Agency: Townhouse

CPO, Chief Production Officer

James McPherson

Head of Production

Tania Salter

VP, Executive Integrated Producer

Katy Hill

Integrated Film Producer

Dante Da Parma

Music Producer

Kurt Steinke

Business Manager

Suzanne Voss

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