By Charlotte McEleny | Asia Editor

September 7, 2018 | 2 min read

The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.

This is the second series, created by the IAB Singapore in partnership with cloud video creation platform 90 Seconds, that The Drum is proud to exclusively host. The series sees IAB Singapore chief executive officer and ambassador to Southeast Asia, Miranda Dimopoulos, ask senior industry leaders about their career, while riding down Singapore’s East Coast park.

In the latest episode, James Sampson, vice president and general manager of APAC at Dataxu, discusses the need to embrace change and the unexpected when working in the programmatic industry. Originally from America, Sampson also said he loved Singapore’s lunch culture and his team regularly eat together, when they are not travelling.

To catch up with past episodes, which includes leaders from GroupM, Comscore and SPH, check out the rest of the series.

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