London’s Other Side exhibition puts out the flags for Bankside

More than 40 top creatives have each designed a flag in tribute to the Bankside area of London. The flags will be exhibited later this month at London Design Festival 2018.

The Bankside area has always been slightly removed from the mainstream of London life – from the Banksyde of Shakespeare’s day, a brothel-filled ‘pleasure quarter’, to today’s creative business warrens nestled in streets near the Tate Modern. NB chose to weave the area’s unique spirit into a vibrant, rebellious flag design that invokes ‘London’s Other Side’ and invited other creatives to do the same.

The exhibition is the first outing of the area’s new visual and verbal identity, alongside flags designed by such design-world luminaries as Michael Wolff, Supermundane, Alan Kitching, Alice Bowsher, Pentagram, Astrid Stravo and many others.

Peter Williams, chief executive officer, Better Bankside, said: “Bankside’s rich and vibrant story is clear to those who work and live here. We’re inviting visitors to the area to experience this creativity and independent spirit first hand and explore London’s Other Side.”

Nick Finney, creative director at NB Studio, said: “From the skull and crossbones to the stars and stripes, flags are intrinsic to both identity and place. So what better way to declare The Independent State of Bankside than an exhibition of flags at London’s most renowned festival of design and creativity?”

The flags will first be hung in Borough Market’s new Jubilee Place for the duration of the festival (15-23 September) and a second set will be auctioned to raise money for the Dragon Café, Construction Youth Trust and Contemporary Applied Arts, Better Bankside’s three charity partners.

Following London Design Festival, the flags will be flown by local businesses across the area, before one flag is chosen by Bankside Design District as an official Flag of Bankside.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.