Bayer-owned Redoxon has highlighted the rapid spread of viral germs at close proximity with an OOH campaign at the ION Orchard Link MRT underpass in Singapore.
The campaign conceptualised by J.Walter Thompson Singapore is spread across the screens at the underpass illustrates how literally viral, rapid and expansive spread of 100,000 germs over 25 feet (7 meters) with just one single sneeze.
Jerlyn lim, commercial lead at Bayer, South East Asia, said: “At Redoxon, our continued efforts are focused on helping people boost their immunity to pre-empt and prevent everyday illness.
"With the September flu season almost upon us, we felt it timely to show people how rapidly germs can be transmitted virally, and to remind them how supplements and other healthy habits can help prevent flus and cold."
Farrokh Madon, chief creative partner at J. Walter Thompson Singapore, said: “People know prevention is better than cure, yet they don’t boost their immunity until they are sick. So we set out to show just how contagious a sneeze can be. We created a truly viral out-of-home brand experience by showing the impact of one sneeze over 25 feet."