JWT: advert-top-1
- Location:
Client:
JWT
Date: Sep 2018
Bayer's health product, Redoxon has highlighted the rapid spread of viral germs at close proximity with an OOH campaign at the ION Orchard Link MRT underpass in Singapore.
The campaign conceptualised by J.Walter Thompson Singapore is spread across the screens at the underpass illustrates how literally viral, rapid and expansive spread of 100,000 germs over 25 feet (7 meters) with just one single sneeze.
Credits
Client: BAYER
Media: SMRT
Client Commercial Lead CH: JERLYN LIM
Senior Brand Manager: SIT MEIFANG
Media General Manager: JESLYN TAN
Media Manager: SERENA ZHANG
Agency: J. WALTER THOMPSON SINGAPORE
Chief Creative Partner: FARROKH MADON
Creative Director (Art): MINZIE LIYU
Creative Director (Copy): AARTI NICHLANI
Copywriters: FARROKH MADON, AARTI NICHLANI
Art Director: MINZIE LIYU, HASHEER ASLAM
Director/ Photographer: GEOFF ANG
General Manager: GAURAV LALWANI
Business Director: HEERU KISHNANI
Senior Account Manager: APEKSHA JOSHI
Planning Director: MALATI AFRIDI
Talent Production: GINA TAN
Film Producers: VISHANT TEJWANI, GERRI HAMILL, GWEE WEIWEI, MORITZ WAGNER
Production Assistants JEAN SALVADOR, DEBBIE WU
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