Video advertising company, SpotX has promoted Edward Wale as managing director, UK and Spain, tasked with the increase revenue for programmatic video advertising initiatives.
Wale joined SpotX in 2016 as director of platform services and was made responsible for helping supply-side customers in the UK and across Southern Europe.
The promotion follows the appointment of a new management team for Spotx Europe consisting of Irina Petricek-Steiner, general manager of operations in Europe; Kay Schneider, general manager of demand in Europe; Thomas Servatius, chief technology officer, European Broadcaster Solutions and Léon Siotis, general manager of supply in Europe.
Léon Siotis, general manager of dupply, SpotX Europe said: “Over the past two years Ed Wale has directed the team in taking a proactive approach to supportingbroadcasters, publishers and other media owners in driving more revenue from their video advertising in the UK, Spain and throughout Southern and Eastern Europe.
"His understanding of the supply and demand-side of our business, industry knowledge, reputation in market, and ability to hire and develop a team have driven success for our clients and for SpotX. This promotion is recognition of his leadership skills, business acumen and the results he has delivered.”
Wale said: “It has been a privilege to build and develop an International supply-side team and work with premium media owners to grow their programmatic video advertising.revenues. The share of digital advertising being traded programmatically continues to grow across Europe and we have some exciting products set to launch in the coming months."