Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this latest installment, Simon Kemp, founder & CEO, Kepios offers his thoughts on latest innovations in the business.
Kemp talks about artificial intelligence and empathy as his object making an impact in the marketing sector.
Each episode of Shiny New Object will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.
Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. He is also the host of the Shiny New Object podcast. Each week he interviews a influential marketer about their favourite new marketing technology.