Entertainment and sports marketing agency, United Entertainment Group (UEG) has established a foothold in Asia to capitalize on sporting events like the Rugby World Cup 2019 and Olympic Games 2020.
The company has opened an office in Tokyo, following the launch of offices in London and Germany. UEG has named Toru Fumihara as the managing director.
Prior to this, Fumihara worked at Red Bull and Hakuhodo, Japan’s second-largest advertising agency. Fumihara will report directly to Mary Scott, president of global integrated communications, who UEG has appointed to oversee the operation and growth of its Asia offering from UEG’s New York headquarters.
Jarrod Moses, UEG’s founder, president and chief executive officer said: “With the Rugby World Cup in 2019 and the Olympic Games Tokyo 2020 just two years away, we recognize the opportunity to establish UEG in Japan to leverage our expertise to help brands navigate – and capitalize on – this exciting moment in the sports and entertainment marketplace.
“Toru brings the right mix of marketplace expertise and global experience to this office, to help local and multinational companies activate in Japan as well as the broader Asia market.“