Honestbee hires former Dentsu Singapore MD Christina Lim to lead marketing
On-demand food and delivery brand Honestbee has hired Christina Lim as its vice president of marketing.
Honestbee hires Christina Lim to lead marketing
Lim joins Honestbee from Dentsu Singapore, where she was managing director and prior to that held marketing and digital roles at Singapore’s supermarket chain NTUC Fairprice.
Lim will report into Honestbee co-founder and chief executive officer Joel Sng, be a part of the leadership team and will lead the entire marketing team as the brand aims to grow across new categories and regions.
Last year Honestbee added take away delivery to its service, which originally founded with grocery shopping and laundry services.
Sng, said: “As honestbee moves forward with its vision to become a truly leading online marketplace, we are thrilled to have Christina join our growing executive bench. We are looking forward to seeing her bring to the team her deep understanding of consumer marketing and solid experience as an industry leader.”
Lim, who is joining the brand shortly after it celebrated its third year of operations, added: “Now on its third year of operations, honestbee has been continuously introducing innovation across the online concierge and delivery space. I’m delighted to be joining the team and leading the marketing organization to the next stage of the business.”