The partnership will combine Manifesto’s front-end digital expertise, including service design, user experience, content management and marketing automation with Notbinary’s digital transformation consultancy including data analysis, business process automation, software and product development.
As part of G-Cloud 10, the Government’s billion-pound procurement platform, the partnership will enable public sector businesses to transform their services in line with their digital transformation goals.
Jim Bowes, chief executive at Manifesto, said: “The partnership comes at a time when customer expectation is driving the need for all businesses to create a consistent, multi-channel user experience where online interactions are fully connected. Organisations are increasingly being tasked with delivering a more personalised experience at the front end, but they cannot simply stop there. There is no point in having a beautiful website if staff are still being forced to undertake time-consuming manual processes behind the scenes.
“This partnership, along with our newly acquired G-Cloud status allows us to look at the customer experience from the first point of contact all the way through to an organisation’s back-end systems and processes. By working together, Manifesto and Notbinary will combine our technical capabilities to provide a joined-up end-to-end experience that combines slick functionality with stunning visuals.”
James Herbert, chief executive at Notbinary, added: “Our partnership with Manifesto will enable us to address the growing needs of users all over the globe, across all sectors, who now expect a seamless customer experience to be the norm across their digital activity.
“There are very few companies out there who can offer this kind of integrated service. Both our businesses have a great team of technical experts who fully understand all aspects of digital services. We work extremely well together and benefit from having a unique synergy and novel approach to finding digital solutions for businesses of all shapes and sizes. We believe this really is a new option for UK government.”