Publicis-owned Digitas has promoted Scott Donaton to global chief creative and content officer, under a new united ‘Connected Creative’ capability, which the company says is a “collaborative approach to solve brand challenges.” Donaton is based in New York and will report into Digitas’ global brand president Michael Kahn.
Donaton joined Digitas in 2015 as its chief content officer and launched, and still leads, Digitas Studios, which develops custom-content initiatives, strategies and business models for clients.
“Our unified creative and content practice will develop, produce and share brand stories that are worthy of people’s time and a brand’s dollars. Those stories and experiences can take any shape. And I’m excited to lead a world-class team of creative and content talent in doing their best work for our clients,” said Donaton.
Donaton was previously with IPG Mediabrands, Entertainment Weekly and AdAge, where he wrote the book, Madison & Vine.
In other Digitas moves, Ronald Ng, global chief creative officer, has departed the agency after three-and-a-half years. During his tenure, Digitas won a Cannes Grand Prix in Creative Data, and ranked number one in the 2017 Cannes Lions Global Creativity Report twice.
Stated Michael Kahn, global brand president, Digitas: “I look forward to working with Scott as he leads our Creative and Content teams under one, united capability. He will help shape and lead the face of a modern Connected Creative capability that is dynamic and bold, and rooted in building brands and businesses. We also thank and recognize Ronald’s contributions to our agency, across work, culture and talent.”
The changes come on the heels of recent creative talent elevations and appointments, including: Atit Shah and Andrew Carlson to co-chief creative officers in North America; Sue DeSilva to executive creative director, Boston; Mike Frease to executive creative director, Chicago; Jenny Awasano to senior vice president, creative, New York; and Matt Cullen and Gary Tranter to chief creative officers, APAC.