Mastress brand Casper has opened the doors to The Dreamery, a space it hopes will offer some rest and respite to frazzled New Yorkers who typically rely on copious amounts of coffee to stay awake.
Located in NYC, the storefront is offering 45-minute nap sessions for $25 a pop. In each of it nine sleeping nooks, guests will find a freshly made bed complete with a Casper mattress, pillow and sheets.
“The Dreamery is about making sleep and rest a part of our regular wellness routines — similar to how many people prioritize a workout class,” said Neil Parikh, co-founder and chief operating officer at Casper, in a statement. “The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports, or beyond.”
In addition to the nap nooks, The Dreamery includes an entryway and lounge where guests can “relax with a suite of snooze-worthy amenities before drift off.” Casper has partnered with luxury pajama brand Sleepy Jones, toothpaste maker Hello and skincare line Sunday Riley for the experience.
Those who wish to visit the space can book time via the company’s website or through apps including ClassPass and MindBody. Walk-ins are also welcome. According to Casper, The Dreamery will also host various events focused on sleep and wellness.
The store opening comes as the four-year-old mattress-in-a-box brand continues to bring sleep to unexpected places around the world. In 2016, Casper drove its “napmobile” across the country for 120 days, a journey that resulted in more than 10,000 people taking naps in the vehicle’s nap pods. Last year, Casper partnered with American Airlines to create seven sleep products designed to improve in-flight snoozes.
Check out some photos of The Dreamery below.