Chuck E. Cheese unleashes ‘All You Can Play’ proposition

Chuck E. Cheese unleashes ‘All You Can Play’ proposition

Dining and entertainment brand Chuck E. Cheese is seeking to win over the hearts and stomachs of customers with the roll out of an in-store ‘All You Can Play’ gaming experience.

The US-wide roll out will invite parents to purchase time instead of tokens or play points which can be redeemed against a variety of games, with a 30-minute slot starting at just $9.

Ashley Zickefoose, chief marketing & concept officer for CEC Entertainment remarked: “Our media strategy is designed to drive awareness, generate buzz and spark conversation surrounding the launch of Chuck E. Cheese’s new All You Can Play experience. The integrated media plan launched on July 9 with tactics spanning a variety of paid media & owned outlets such as TV, digital, social (Facebook, Instagram, Twitter, YouTube), search, email, FSI, PR and influencer marketing.

“The campaign features attention-grabbing and motivating creative to reinforce how Chuck E. Cheese’s is changing the game when it comes to the best way to play. Campaign launch efforts will run through early September and you can anticipate ‘All You Can Play’ messaging to be folded into ongoing brand, media and PR efforts moving forward.”

Earlier this year Chuck E. Cheese oversaw the implementation of a new loyalty program and nationwide third-party delivery as part of ongoing efforts to drum up custom.

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