Adams+Fairway donates billboard space to artists to promote positivity

Luis Felipe Barros Cavalcanti's 'Don’t Forget to Smile Today' billboard

Adams Outdoor Advertising and Fairway Outdoor Advertising are donating more than 700 billboards in 21 states to promote lettering artists’ renderings of positive messages.

The designs came from Goodtype’s #goodtypetuesday challenge, where lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to Goodtype’s Instagram page, a place where nearly one million lettering professionals and enthusiasts connect with one another.

Adams+Fairway discovered the challenge and offered to post submissions with the best design, legibility, and messaging. Twenty-two designs were chosen by designers from 11 US states and eight other countries.

“It’s always inspiring for us as advertising artists to see and share exceptional creative design, particularly those skills related to lettering,” said Todd Turner, Adams+Fairway’s national creative director. “When we saw these beautiful designs and the passion behind the craft, we had to make it real.”

Turner added, “The messages are positive, encouraging, and heart -warming. The world needs more positivity right now, and we think this campaign can help.”

From now through September 23, the designs will be featured on over 700 printed and digital billboards in 21 states. They include Brazilian Luis Felipe Barros Cavalcanti’s ‘Don’t Forget to Smile Today’, Valerie Miyasaki, of Kent, Washington’s ‘Keep Looking Up’ and Carmi Grau, from Berlin’s ‘Today is the Day’, among others.

Goodtype founder and chief curator Brooke Robinson said: “Having grown Goodtype's platform to nearly one million followers, it has been my mission to give them exposure by sharing their art and telling their stories as well as spread good through the art of lettering. We received an overwhelming response to the Instagram billboard challenge, with such positive and inspiring messages of hope and confidence. This is an amazing opportunity for these graphic artists, who’s passion for lettering will now be seen in communities across the country.”

Some US artists will see the billboards live in their communities. Pictures of the billboards will be posted on Goodtype’s Instagam account.

See some of the out-of-home billboards by clicking on the Creative Works box below.

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