MadeBrave have been named as sole creative partner for First Bus Scotland, taking responsibility for all advertising, brand and marketing activities for the public transport provider.
The first fruits of this partnership will launch later this week with a ‘Kids Go Free’ summer promotional campaign granting unlimited all-day travel for up to two children on the purchase of an adult day ticket.
Andrew Jarvis, managing director for First Scotland, said: “It is an exciting time for everyone at First Scotland with a number of new investments upcoming as we look to transform people’s perceptions of bus travel in our local communities and cities. We look forward to working closely with MadeBrave to help raise awareness of all the arduous work we are putting in to making the bus more attractive to more people.”
Based in Glasgow’s east end, MadeBrave’s client roster includes the likes of IBM, Scottish Canals and the BBC. It will be hoping to avoid the pitfalls encountered by past incumbents including an ill-advised 'Poltergeist' advert which terrified kids.