Advertising Association Brexit IAB

Accenture and Deloitte unite with IAB and AA to outline Brexit deal demands


By Katie Deighton, Senior Reporter

July 3, 2018 | 3 min read

Signatories from the Advertising Association (AA), the Internet Advertising Bureau (IAB), Accenture and Deloitte have outlined their demands for forthcoming Brexit negotiations in a letter to prime minister Theresa May.

Theresa May

PBSC applies pressure on Theresa May / Tiocfaidh ár lá 1916

The letter, which is co-signed by 40 representatives from the Professional Business Services Council (PBSC), highlights what the sector wants from the UK’s potential exit deal with the European Union.

As May’s government reaches a critical point in the negotiations process, the PBSC has contended it needs the following from any deal made in order to facilitate international trade and investment:

  1. Mutual recognition of professional qualifications, products and operating licences;
  2. Mutual recognition of the regulatory frameworks and regulators, from data protection to audiovisual media policy laws to statutory audits;
  3. The ability of our service providers to fly in-fly out to facilitate advice across the EU27 and trade across Europe;
  4. Mutual recognition of judgments so deals across EU27 countries can proceed with legal certainty;
  5. Continued co-operation in areas that facilitate trade – such as data sharing;
  6. The ability to educate and recruit the best talent from overseas, whether from the EU or beyond; and
  7. Reduced uncertainty through any transition period.

The PBSC stated that a failure to take these requirements into account would “impair our ability to provide our services with the same range, depth and speed our clients around the world experience today, damaging their businesses and putting our sectors at a distinct competitive disadvantage”.

It added that as an employer of 4.6 million people combined, the professional services sector is “one of Britain’s greatest hidden exports”.

The AA launched a campaign last year to keep advertising talent in the UK post-Brexit.

Last month, the House of Lords recommended that the government should seek reciprocal arrangements for UK citizens wishing to work in partner countries when it's negotiating free trade terms in the run up to Brexit.

Advertising Association Brexit IAB

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