UK-based adtech outfit Captify has named US-based veteran TV executive Tom Rogers as chairman to help bolster the search intelligence outfit’s North American expansion efforts.
Rogers – a long-time NBC executive, where he helped found CNBC and MSNBC, and one-time TiVo chief – will hold the Captify role alongside his positions of executive chairman of WinView Games and TRget Media.
Commenting on his appointment, Rogers said that insightful search data was now key to any advertiser’s success in online marketing, asserting his opinion that this was at the core of Captify’s progression in the market since arriving there in 2016.
“They’ve already won many of the big advertisers such as Comcast, Target and Volkswagen,” he added.
“I believe meaningful data is at the core of the advertising industry’s future, and Captify brings to the table unique search data at scale, a differentiation that advertisers will increasingly find indispensable.
Dominic Joseph, Captify, chief executive, added: “We are delighted to have Tom on board. His accomplishments and tenure in the media industry speaks for itself. Tom brings to Captify a wealth of experience that complements what we are trying to achieve as a company.”