Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter.
As part of the campaign, Dentsu Webchutney created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it fires a tweet from its pool of tweets.
According to a statement by Dentsu Webchutney, India is among the top five countries in e-waste generation. It currently includes discarded computer parts, mobile phones, batteries, PCB, Plasma TV, LCDs, air conditioners and refrigerators.
Jeevesh Kumar, CEO, Greenscape India said: “On an issue like this it is important to engage first and educate later. Tiny Bugs Tweet does just that. We chose bugs because they are among the first ones to face the hazards of e-waste. And we are among the last ones as hazardous chemicals and heavy metals found in e-waste make it to human food chain through soil and water contamination.”
Gurbaksh Singh, chief creative technologist, Dentsu Webchutney said: “E-waste has low awareness and many people don’t even know the problems it is creating for the environment. On the face of it, it’s a problem created by technology and we have employed technology to solve it. Tweeting bugs are our micros influencers who are on a mission to educate the audience regarding the right ways to dispose e-waste.”
Some of the tweets are -