On a day that named winners in five categories, the lauded Trash Isles campaign by AMV BBDO and LADBible won the Grand Prix in Design on Tuesday at Cannes Lions.
It was one of the campaigns Wayne Pick, former global creative director at Rapp and now executive creative director at Auckland-based agency Colenso BBDO, picked just days ago to win a Cannes Lion.
The Trash Isles was created by AMV BBDO for and in conjunction with the LADBible and The Plastic Oceans Foundation. It has been attracting big names to the cause and it now has the support of more citizens than 27 other countries', having overtaken Samoa in population size and breathing down Iceland’s neck.
The campaign has been described as “An innovative way to raise awareness of a problem that is often not seen” by the spokesmen for the secretary general of United Nations.
The description of the cause by the organization: In the North Pacific there is so much plastic an area of trash the size of France has formed. Governments have simply ignored it. So we found a way to ensure they couldn’t. By turning the country sized trash patch into an official country. On World Oceans Day, 8 June 2017, the Plastic Oceans Foundation and LadBible submitted an application to The United Nations to recognise the Trash Isles as an official country. Because if it is recognised as an official country, then other countries are obliged to help clean it up. We created an identity for the country and asked the public to support it by becoming citizens.
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Other Cannes Grand Prix winners include: Corruption Detector from Grey Brazil Sao Paulo, Grand Prix Mobile Lions; Follow the Arches for McDonald's from Cossette Toronto, Grand Prix Outdoor Lions; Tagwords for AB InBev from Africa Sao Paulo for the Outdoor win; and Soccer Song for Change for AB InBev from Ogilvy Cape Town in the Radio & Audio Lions category.