Havas London has achieved its long-held goal of securing a major government contract after winning a competitive pitch held by Crown Commercial Service Campaign Solutions framework on behalf of The Department for Education’s teacher recruitment business.
The three-year, multi-million contract will commence in March with the first fruits of the collaboration expected to break by the autumn as the DfE battles to meet its stated target of training 35,000 teachers each year.
Mike Olson, head of marketing and communications at The Department for Education said: “We look forward to working with Havas over the next three years to inspire more people into what is an unrivaled career through which you can make a real difference to people’s lives.”
Xavier Rees, chief executive of Havas London, added: “We have been eager to win a piece of government work for some time – and what a fantastic first brief to land. It’s one of those rare chances our industry gets to actually change people’s lives for the better. We feel proud and privileged to be part of such an important campaign.”
Mindful of a growing teacher shortage the DfE has upped its marketing spend to lure greater numbers of graduates to the profession, splashing out £14m in the past year alone.