Moneysupermarket names WCRS as new creative agency

Moneysupermarket names WCRS as new creative agency

WCRS has beaten off competition from Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy in a four-way pitch to be appointed as the new creative agency for Moneysupermarket in June.

The appointment comes following the brands split with its creative agency Mother and will begin work with WCRS this month (June).

Darren Bentley, marketing director at MoneySuperMarket, commented: “We’re at a pivotal moment in the evolution of our business, as we seek to reinvent the price comparison category and the role we play within it.

"WCRS will be one of our key partners on this journey, helping us to build an even more meaningful relationship with our customers at every brand touchpoint.

“We saw an incredibly high level of creativity and commitment from all the shortlisted agencies, but WCRS stood out because we loved the way they approached bringing our purpose and culture to life and challenged us to think differently about our business."

Annie Gallimore, managing director at WCRS, who led the pitch, added: “It’s been a pleasure to work with a client team who are hugely collaborative and massively ambitious for the creative work. We’re delighted to win against a pitch list of this quality.”

MoneySuperMarket recently purchased communications comparison business Decision Technologies, giving it a foothold in the home communications and phone comparison sector.

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