Dielen joins the agency from Oath and has been tasked with heading up the firm’s commerce activity in Germany, Austria and Switzerland (DACH), working with Alexander Franke, VP publisher development DACH.
Charles Deffontaine, CCO & managing director EMEA of Adyoulike said: “Native Advertising is a booming market. The DACH region is one of the largest advertising markets in the world, the native advertising market in Germany will value at $ 1.6 billion by 2020. The expansion of our activities and our team in such a market is a logical step for us.”
Dielen added: “The Native Advertising market is growing fast, particularly in the DACH region, I see great potential in this market for advertisers and agencies. The Adyoulike platform offers the unique capability and complete solution for the market, managing service as well as in programmatic.”
Adyoulike was launched in 2011 and is a specialist in native technology, creating advertising experiences for users that mirror the website they are visiting. Clients include Renault, Dior and Microsoft.