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Heineken promotes Maggie Timoney to US CEO

By Minda Smiley | Reporter

Heineken

|

Modern Marketing article

June 6, 2018 | 3 min read

Maggie Timoney is taking the reins as chief executive of Heineken USA, making her the first woman to lead a major American beer company.

She replaces Ronald den Elzen, who is taking on a global role at Amsterdam-based Heineken.

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Timoney previously served as chief executive of Heineken Ireland, a role she held for the past five years. According to the company, she “over-delivered on volume, revenue, profit and market share targets while accomplishing year over year increases on employee engagement” during her time leading Heineken Ireland.

She first joined the global brewer 20 years ago in a national sales planning role for Heineken USA, and has since held a number of other positions at the company.

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“Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results," said Marc Busain, Heineken Americas region president, in a statement. "She understands the challenges and opportunities that exist within the U.S. market and she has the right mix of strategic vision, people leadership and grit to ignite future growth for Heineken USA.”

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HEINEKEN is the UK’s leading cider and beer producer and the name behind iconic drinks brands such as Strongbow, Bulmers, Heineken®, Foster's, Kronenbourg 1664 and Desperados, together with a full range of speciality brands.

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