Virgin Media get red carpet ready with Rapp UK

Red carpet treatment room Virgin Media

Virgin Media have launched an interactive campaign to coincide with the sponsorship of this year’s annual Virgin TV British Academy Television Awards held on Sunday (13 May).

Created by Rapp UK, the Virgin Media interactive sponsorship will use innovative world first 360+ LIVE technology to give fans a ‘virtual walk along’ the red carpet and the ability to keep up to date will all the attendees from their mobile device. The 360º camera will also feature interactive extras including interviews with the stars, a ‘red carpet live’ experience, with live facts being posted about guests as they arrive at the venue. The online films and all interactive content will be available on Virgin Media’s Instagram, Facebook and Twitter channels.

Adam Rolfe, creative director at RAPP UK commented: “We’re thrilled that we’ve been able to transform the red carpet with creative tech. Gone are the days of asking ‘who are you wearing?’ From now on, we’re playing truth or dare, trivia and sharing a more authentic red carpet experience for the viewers and attendees alike. Viewers are the ones spurring on the creative and revolutionary direction of television, and we’re thrilled to help Virgin Media spotlight the critical contributions TV fans make to the television industry.”

Rapp UK is based in London, working with clients including PayPal, Mercedes Benz and Nestlé Waters.

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