Air Asia woos travellers to holiday on weekdays in vivid poster campaign

Air Asia has re-created its Weekdays campaign from 2015 to encourage more people to travel within Thailand.

As part of the Weekdays 2 campaign, BBDO Bangkok has created posters which highlights how traveling on weekdays is better than weekends.

The images on the posters are in the form of a calendar representing activities and places popular among the tourists. Places featured on the images include Chiang Rai, Krabi and Udon Thani.

Air Asia earlier barked up a different tree with a Chinese New Year ad told from a dog’s perspective.

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