AppNexus has announced a round of commercial executive appointments and promotions in a restructure designed to help clients better navigate the challenges posed by changes in Europe, such as the forthcoming General Data Protection Regulation (GDPR).
The ad tech outfit has promoted Jerome Underhill, ex-vice-president of account management to senior vice-president of EMEA where he will be responsible for commercial teams in the region, ensuring collaboration between EMEA markets and their US counterparts.
Nigel Gilbert, who has been vice-president of strategic development since 2015, will take on the role of chief market strategist EMEA. In his new role he will be responsible for developing and executing key strategic initiatives in the region.
Both Underhill and Gilbert will continue to report to AppNexus president Michael Rubenstein.
Elsewhere, Kathryn Schlieben has been promoted from senior director, northern Europe commercial to president EMEA commercial development. She will be tasked with overseeing the rollout of go-to-market initiatives across the region, commercial best practice, and evolving the commercial operating environment and culture in EMEA.
Julia Shullman has taken on the new role of chief privacy counsel, having worked for the firm in a number of general counsel roles since 2014.
With GDPR looming, Shullman, who now oversees AppNexus' global privacy work, will continue to represent the company as a member of the Board of the Network Advertising Initiative and in various IAB working groups, including as chair of the Steering Group for the IAB Europe Transparency and Consent Framework, which has been controversial among publishers.
Shullman will continue to report to Nithya Das, chief people and legal officer.
Melissa Roberts, meanwhile, has joined the company as head of video market development, EMEA, arriving from Freewheel.
The reshuffle comes as digital practices in Europe have reached a "critical juncture" as boss Rubenstein put it, ahead of the 25 May GDPR deadline.
“Jerome Underhill, Nigel Gilbert, and Kathryn Schlieben are seasoned executives, proven in strategically guiding clients through industry disruption to seize new opportunities. As the market adapts to meet the regulations, I am confident we have outstanding people overseeing our solutions locally," he said.