Digital Transformation Xiaomi News

Xiaomi rolls out music and video app to strengthen its presence in India

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By Taruka Srivastav | Reporter

May 5, 2018 | 3 min read

Chinese smartphone maker Xiaomi has released a video and music streaming app in association with various content partners.

Xiaomi rolls out music and video app to strengthen its presence in India

Xiaomi rolls out music and video app to strengthen its presence in India / Xiaomi

Music app Mi Music will offer integration of music streaming services, with the option to store local music. Mi Music will further partner with Hungama music.

Meanwhile, Mi Video is an integrated video streaming across platforms with an aggregation of video content from Hungama Play, SonyLiv and Voot.

Xiaomi was earlier named as the leading smartphone brand with 25% share during Q4 2017, as the demand for low-cost mobile phones rise in India.

According to the Counterpoint’s Market Monitor service's latest report, the mid end segment (₹10,000-₹15,000 or US$150-$230) was the fastest growing segment (+52%) in CY 2017 with Xiaomi contributing 37% of the shipment.

Meanwhile, a report by eMarketer added that India will see more than a quarter (337 million) of India's population use a smartphone as a result of rise in the sales of low cost smartphones.

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