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Lego rolls out storytelling skill on Alexa

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By Minda Smiley | Reporter

May 3, 2018 | 3 min read

Lego has created a skill for Amazon Alexa that consists of 10 stories kids can listen to and interact with while playing with the brand’s brick toys.

Image from Lego

The skill was created specifically for Lego Duplo, the brand’s line of toddler-friendly bricks that are twice the size of its standard ones.

Using any Alexa device, such as Amazon Echo or Echo Dot, children can choose between five vehicle or five animal-themed stories. Each story is interactive and is meant to help children learn through play; for example, ‘The Boat Story’ asks kids to “pack for mixed climates and discuss the animals you see on your travels.”

Each story has its own accompanying Duplo set, but Lego says kids who don’t have the exact pieces can still “use whatever they have on hand” to play.

“Voice services and the smart speakers they live on are changing the way we listen to our favourite audio content, shop for products and now how we play together,” said James Poulter, head of emerging platforms and partnerships at Lego, in a statement. “The new Lego Duplo Stories skill is one of the first Alexa skills to bring together physical play with interactive audio content, allowing preschool kids and the adults in their lives to build stories and creations together. Voice is such a powerful tool for play as it is one of the most human ways of interacting. Long before we can type, read or control a device, we listen and speak."

The skill is currently available in the US and UK.

Digital Transformation Creativity News

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Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

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