7 Up goes vintage to appeal to the millennials

7 Up has introduced limited edition six vintage designs from 1950s through the 2000s to connect with millennials.

The TVC, conceptualixed by creative agency BBDO, shows the evolution of different designs which begins from the 1950s slogan 'Sure Is Swell', a popular slang of the decade; while the ‘Far our Flavour’ slogan is from the 1960s.

The 1970s are depicted through the ‘Get Down, 7 up’ slogan and ‘Clearly The Uncola’ is inspired by the 1980s. The 1990s bottle sees ‘King of Cool’ Fido Dido take a break while lying in his hammock

Gaurav Verma, associate director, Flavors Marketing, PepsiCo India said: “7 Up is a brand which is inherently cool and has retained its personality through the decades. Through the limited edition 7 Up Vintage packaging, we have once again taken a unique and ‘cool’ approach to connect with today’s generation.

"In the age of throwbacks and selfies, the 7 Up Vintage bottles are the perfect representation of our Shelf to Media strategy and we are confident the new, limited edition packaging will truly make 7 Up stand out on retail shelves.”

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