Creative

7 Up goes vintage to appeal to the millennials

By Taruka Srivastav, Reporter

May 3, 2018 | 2 min read

7 Up has introduced limited edition six vintage designs from 1950s through the 2000s to connect with millennials.

7Up goes vintage to appeal to the millennials / BBDO

The TVC, conceptualixed by creative agency BBDO, shows the evolution of different designs which begins from the 1950s slogan 'Sure Is Swell', a popular slang of the decade; while the ‘Far our Flavour’ slogan is from the 1960s.

The 1970s are depicted through the ‘Get Down, 7 up’ slogan and ‘Clearly The Uncola’ is inspired by the 1980s. The 1990s bottle sees ‘King of Cool’ Fido Dido take a break while lying in his hammock

Gaurav Verma, associate director, Flavors Marketing, PepsiCo India said: “7 Up is a brand which is inherently cool and has retained its personality through the decades. Through the limited edition 7 Up Vintage packaging, we have once again taken a unique and ‘cool’ approach to connect with today’s generation.

"In the age of throwbacks and selfies, the 7 Up Vintage bottles are the perfect representation of our Shelf to Media strategy and we are confident the new, limited edition packaging will truly make 7 Up stand out on retail shelves.”