7Up: #BackToCool by BBDO
- Location:
7Up has re-introduced limited edition six vintage designs from 1950s through the 2000s to connect with millennials.
The TVC, conceptualized by creative agency BBDO shows the evolution of different designs which begins from the 1950s slogan 'Sure Is Swell', a popular slang of the decade; while the ‘Far our Flavour’ slogan is from the 1960s.
The 1970s are depicted through the ‘Get Doen, 7up’ slogan and ‘Clearly The Uncola’ is inspired by the 1980s.The 1990s bottle sees ‘King of Cool’ Fido Dido take a break while lying in his hammock.
Credits
* Brand: 7UP
* Client: Vipul Prakash, Gaurav Verma, Arti Hajela & Sonam Singh
* Creative Agency: BBDO India
* Chairman and Chief Creative Officer: Josy Paul
* Chief Executive Officer: Ajai Jhala
* President: Rajesh Sikroria
* Creative Team: Ritu Sharda, Anunay Rai, Shinjini Banerji, Jagpal Singh and Aakancha
* Account Management: Gireesh Gupta, Shrutika Sinha and Rohit Sachdev
* Production house: Asylum Films
* Director: Aiman Ali
* Producer: Varun Mohta
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