Business on the Move: Sky, Royal Caribbean, Nestlé and more

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions

Agency wins

Sky has appointed PR and social media marketing agency 33Seconds as its retained social media partner. Following a competitive pitch, the agency will be executing all social campaign work for Sky Entertainment channels and Sky Kids.

ITV has appointed creative agency Uncommon to work alongside ITV Marketing and ITV Creative on a future-facing brand strategy, as part of ITV’s wider strategic refresh.

Huawei has appointed Wavemaker as its media agency-of-record for its device marketing division in western Europe. The appointment will bring together all on- and off-line media communications planning and buying across Huawei’s products in the region.

Blueclaw has booked two new clients this week, with cruise operator Royal Caribbean and city card specialist Leisure Pass Group joining its client roster. The agency has been appointed to handle global SEO and content marketing activity for the two brands.

The Royal British Legion has appointed Leagas Delaney as its new agency-of-record. The independent creative communications firm will provide strategic direction and creative solutions to enhance the Legion's brand. The selection process was run through Creativebrief.

Deutsch has been announced as agency-of-record for CPG firm Starco Brands. The agency has also become a significant shareholder in the company, meaning that it will be helping to market products that it also owns.

US Figure Skating, the national body for the sport of figure skating in the US, has extended its marketing brief with Van Wagner Sports & Entertainment. The agreement will now run until the 2025-2026 sporting season.

Barbasol has named Onion Labs, the creative content agency of The Onion, as its creative advertising agency-of-record. The agency will begin by continuing to execute the brand's 'Razor' campaign, marking the company's 100th birthday.

US ice cream brand Halo Top Creamery has joined Eulogy's client roster, following a successful launch project carried out earlier this year. Eulogy has been briefed to devise a media and social media engagement programme to continue driving engagement around the brand’s core audience.

Oat drink brand Oatly has appointed John Doe to lead their UK communications brief. The win follows a competitive five-way pitch.

Interior design specialist Macaulay Sinclair has appointed PR and digital agency Cartwright Communications to deliver public relations and digital support.

Garden building manufacturer Tiger Sheds has appointed Jaywing's search agency, Epiphany, to manage its organic search activity. The Leeds-based retailer awarded the brief to Epiphany following a competitive pitch.

The Technology Group, a Yorkshire-based telephony business, has appointed The Partners Group. The agency has been directed to deliver regional and national PR campaigns to support the firm's growth plans.


Nestlé has put its North American advertising business out for review, with a view to consolidating the sprawling sector to between four and six agencies. The move follows a 2014 pruning exercise which saw its roster of 20 agencies cut down to eight.


Swedish communications agency Spoon has acquired London-based Southerly. Spoon's combined business now spans the UK and the Nordics, and serves brands such as Volvo, Sandvik and Microsoft.


Maru Group has announced the launch of Maru/Blue, a dedicated business providing brands with access to quality market survey respondents. The firm will be based in Toronto.

Reddit has expanded its partnerships team with the launch of a new sales hub in Chicago. The social platform is aiming to attract more ad dollars and increase brand engagement.

Rockerbox has acquired Eventable, a calendar marketing platform. Eventable will maintain its brand and service, but join Rockerbox's stable of marketing software offeirngs.