Yamaha and TFL launch 'Platform88' piano with the help of Jools Holland
Jools Holland has boarded #Platform88 to help Yamaha and TFL launch the second piano in a bid to bring more music to travellers.
Created by Graymatter, the campaign was first launched in November with Britain's Got Talent winner Tokio Myers, christening the piano with a live concert. Over the next two years, Londoners will see three pianos travel throughout the tube stations.
This time, piano royalty Jools Holland took to the platform to showcase 15 minutes of his repertoire for passers by. In true Holland fashion, he even managed to bring along a friend, German pianist Axel Zwingenberger, to accompany him on the keys for a quick duet.
Leanne Barrel, head of digital marketing for pianos at Yamaha, explained the campaign in the video above. She said: “Essentially it’s just making music and the piano more accessible for everyone. Anyone can come and enjoy the piano.
“It’s really just to inspire more people to get into music.”
At the end of the two years, the piano will be donated to Music For All, a charity that provides the opportunity for everyone to learn to play an instrument.
As a patron for the charity, Holland said: “It’s amazing how many people can play the piano well and I’d encourage everyone to either have a play or just stop and listen for a while.”